Influencer marketing is the talk of the town right now. It was not even a term 4 years ago. Literally, spell check wants to auto correct the word ‘influencer’ as I type this. Spell check will need an update because the word ‘influencer’ is here to stay. There is a reason why influencer marketing is the talk of the town. Well, it’s due to the eye-popping engagement rates with their consumers and fantastic return on investment. I will highlight the successful step that you need to take to grow your online business with influencer marketing. Your online business can include dropshipping, services or more. Here is a marketing strategy example to consider.